Consultant: Strategic Message Research and Testing for the TMM/TDoR 2026 Campaign

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Trans Europe and Central Asia (TGEU)

Remote (local)
  • Career category: Comms/ Digital/ Media, Research/ Data analysis
  • Job type: Consultancy
  • Organisation type: Civil Society
  • Remote option: Remote (local)
  • Right to work requirements: Right to work required in advance
  • Remuneration: EUR 10,000 EUR / Budget
  • Work schedule: Part-time/ Pro-rata
  • Length of contract: Temporary/ Fixed-term
  • Deadline: 17/08/2026
  • Location: Germany
LGBTQI+ rights/ SOGIESC Trans rights
Consultant: Strategic Messaging Research – TMM/TDoR 2026 Campaign 
Organisation: TGEU (Transgender Europe)
Location: EU-based (remote)
Contract type: Consultancy
Duration: August–October 2026
Budget: Up to €10,000
Deadline to apply: 8am CEST, Monday 17 August 2026 

About the role 
Each year, TGEU's Trans Murder Monitoring / Trans Day of Remembrance (TMM/TDoR) campaign honours trans lives lost to violence, highlights the structural nature of anti-trans violence, and supports advocacy for stronger protections for trans communities worldwide. 
For the 2026 campaign, TGEU is seeking an experienced consultant to lead audience research and message testing, helping us understand how different audiences respond to campaign narratives — including remembrance, structural violence, accountability, solidarity and calls to action — and to identify the most effective ways to communicate them. 
The consultant will act as a research partner, working closely with TGEU's Communications Manager and in collaboration with the Communications, Research and Policy teams. This is a research and insight role, not a campaign strategy or creative role. 

Key responsibilities 
- Review previous TMM/TDoR campaign materials, messaging and insights
- Design a qualitative research methodology, including focus groups and message testing
- Support development of messaging concepts for testing, in collaboration with TGEU
- Facilitate focus groups with selected audience groups
- Analyse findings and deliver evidence-based recommendations for the 2026 campaign

Deliverables
- A research and message-testing plan
- Research materials (discussion guides, messaging concepts for testing)
- A report on focus group findings and audience insights
- Evidence-based recommendations on messaging, audience approaches and communications priorities

Person specification
- We're looking for a consultant with demonstrated experience in:
- Strategic communications research
- Audience insight and message testing
- Qualitative research methods and focus group facilitation
- Advocacy, human rights or social change communications
- Developing evidence-based communications recommendations

Experience working with trans communities and/or on sensitive human rights issues is essential. Applicants must be based in the EU.
 
Timeline
- August: Research design and preparation
- September: Focus groups and message testing
- October: Analysis, recommendations and final reporting

Final deliverables are due by 14 October 2026.
 
How to apply
Interested consultants should submit a proposal (max 3 pages) covering their understanding of the brief, proposed methodology, workplan and timeline, and budget breakdown — along with a CV, up to three examples of similar work, and contact details for two referees.

Applications should be sent to [email protected] with the subject line "Strategic Messaging Research – TMM/TDoR 2026."

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